Wednesday, February 13, 2013

Week 5 EOC : Superbowl Commercial Ad


The super bowl commercial I chose was the “Viva Young” Taco Bell commercial.  The video is about a group of senior citizens’ experience in the night life.  I find the video to be funny because of all the different things the group does.  They seem like the kind of senior citizens that still believe they can live life the way the younger crowd does.  One of my favorite parts of this commercial is when they go to the club and they party with the younger crowd.  I like that they show the two different groups doing the same things.  Like when they show a younger couple making out, then show the older couple make out. 
This commercial was a successful commercial in my opinion.  With the comparison of the younger crowd and older crowd, they have already broadened their target market.  They have caught the attention of senior citizens, senior citizens family members, people who go out to clubs, people who drink alcohol, etc.  Senior citizens might debate whether or not they can see themselves having this kind of night.  Senior citizens family member might think of how they can compare them to the senior citizens in the commercial.  People who go out to clubs may wonder how they would act if they were to see this in the club.  People who drink alcohol may consider Taco Bell as being a place to go to after a long night.  Everyone thinks of a place to go to after partying hard to get food and to sober up from alcohol.

Word of mouth is the most effective way to promote something.  This commercial is very entertaining and makes people laugh.  It makes people want to tell friends and coworkers about the commercial because of the humor in it.  This commercial definitely gets people talking.

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