Structure and SWOT Analysis

The SWOT analysis is very important in the success of a business.  You have to know all your company's strengths, weaknesses, opportunities and threats to make a plan for each of them.  How can you utilize your strengths to better your company?  What will you do to overcome your weaknesses that are holding you back from all of your potential?  Do you know how to oversee your opportunities and build on that?  Can you get passed the threats you may be subject to and if so how can you accomplish this? These are all questions you should be asking yourself before you jump right into it.

I have put a lot of thought into the strengths of my company and they are things that can put us above our competition.  At Amore's Bar and Lounge we offer a relaxing experience for women to come eat and drink comfortably.  We also five women the opportunity to be themselves and the assurance that they will not have to deal with men drooling all down their backs to get their attention.  We have quality service at an affordable price.   "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." (pg55)  We offer ladies night on certain days of the week to bring fun and excitement to the business as well as a need to come.  We also participate in giving back to the community by giving hosting "Man Auction Fundraisers" and giving all proceeds to a local foundation.

"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." (pg55)  As any other business we do have our weaknesses.  They include the inability to create desire from everyone.  We are geared only to women, but all are welcome.  This can be a bit of a difficulty with those women who are in relationships and enjoy going to the same bar as their significant other.  Another weakness of ours is our experience.  The owner of the business is a first time bar owner

"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." (pg55) One of our biggest opportunities is our location.  We are located in Summerlin and that can create a desire for only those in the area as opposed to it being in a central area where more people can know about it. We have opportunity in our expansion to several chains in vegans.

"Threats are unfavorable external factors or trends that may present challenges to performance." (pg55)  Competition is increasing daily and this continues to be our biggest threat.  We have to continuously create desire for our customers to come to our establishment over other bars in town.  The economy is also a hardship on our business.