Target Market Strategy

"Marketing provides a guiding philosophy—the marketing concept—that suggests that company strategy should revolve around building profitable relationships with important consumer groups." (pg47)

"The first question is “What consumers will we serve?” (market segmentation and targeting)." (pg31)  Our target customers are women of the age of 25 and 45.  We are aiming towards those women who are workers, students, moms, etc.  Our customers are mid class citizens that can afford a $8 plate of spaghetti and a $5 glass wine.  Our customers will n

 "The second marketing strategy question is “How can we best serve targeted customers?” (differentiation and positioning)." (pg31) Run commercials or print ads showing the current women of today fraternizing with the younger age group. Run promotions on products and events with young women enjoying themselves in the establishment.