Marketing Mix : Product

"Product means the goods-and-services combination the company offers to the target market." (pg.54)  The product we offer is both an actual product and an experience.  We provide the finest wines and premium alcohols.  The alcohol is distributed to us through a US vendor, while all of our winery is imported.  The imported flavor is what our customers love most.  We ensure that each of our customers leave satisfied with our above and beyond customer service.  "Just because they don’t start with a P doesn’t justify omitting them. The answer is that services, such as banking, airline, and retailing services, are products too." (pg54). We make sure to maintain the "at ease" vibe in the establishment.  We keep the music at a moderate volume level.  The customer has the opportunity to change the music by using the jukebox to make them feel more at home.  We take pride in making the customer feel like their business is welcomed and appreciated.