Marketing Mix : Promotion

"Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion). " (pg13)  We will promote our business by facebook ads, an instagram account, newspaper ads and our website.  We cannot rely on word of mouth alone since we are a new business.  We also will have our marketing team distribute vouchers for one comped meal on their first visit.  These vouchers will be distributed at local grocery stores, libraries, shopping malls, etc.  We will do whatever it takes to get customers into our establishment.