Wednesday, February 27, 2013

Marketing Mix : Distribution

"In the growth stage, the firm faces a trade-off between high market share and high current profit. By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position." (pg262)  We want the best possible experience for our customers so we spend a lot of money making sure our product is excellent and our service is outstanding.  We are in the process of growing our company and bringing it outside of Vegas.  We have just added a feature to our website www.sugarlumpsbarandgrill.com where the customer can reserve a table at our establishment or order online at place an order to be picked up.   
"Beyond creating brand conversations, on their own or by invitation, customers are having an increasing say about everything from product design, usage, and packaging to pricing and distribution." (pg19) When our customers use our at ease online feature they will be satisfied and want to tell their friends about this.  All of the customer's meal's are ready within 30 minutes for the customer to pick up.



     
     

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