Wednesday, February 27, 2013

Implementation Evaluation Control

The implementation evaluation and control of our company is very important to the success of our company.  At the beginning of every fiscal year we will review our mission and vision statements, as well as futuristic goals.  Our marketing team will then get together and discuss the potential goals and marketing plan to achieve new strategies.  From there, the team will discuss the mission and vision statements and any new ideas.  The team will continue on a month to month basis of producing a rough draft of mission and vision statements and finalizing them with approval, finalizing the marketing plans, publishing and distributing the vision and mission statements.  There will be implementation of the customer service satisfactory survey.  Once this stage is complete we will begin analyzing the results of the surveys and work on necessary improvements according to feedback on surveys. When we evaluate our business we will consider our performance standard and our financial controls.  During this stage we will decide the total promotional budget, specified marketing activities budget, revisions to our marketing plan and follow up analysis.  We will also be monitoring all the aspects of the marketing plan implementation.

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