Week 3 EOC: My Demographics

I fall into the Millennials category according to the book, Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.  “Both the baby boomers and Gen Xers will one day be passing the reins to the Millennials (also called Generation Y or the echo boomers). Born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment.” The millennials are said to make for a huge attractive marketing from age 12-32.