Wednesday, January 30, 2013

Week 3 EOC: Making Money for Good



Blanket America Blanket America is an online premier supplier in the bedding and textiles industries. They offer esteemed Blanket America Patchwork Heritage Collection. Blanket America Patchwork Heritage offers bedding set collections, quilts, throws, patchwork quilts, comforters, pillows, shams, decorative pillows, Afghans, and comforter sets. 
Blanket America stands by the “buy one give one” philosophy.  They believe that “when you buy from Blanket America, not only are you generating automatic donations, but supporting the larger commitment to ending extreme poverty”.  www.blanketamerica.com  This makes the consumer feel like they are really apart of the cause.  It makes the consumer not only happy with their purchase, but also feel good about themselves. 
This is another quote from their site that I found to make customers want to buy.  This gives the consumer a sense of feeling humane.  “In addition to domestic giving, Blanket America has provided disaster relief to Haiti with blanket donations, and created jobs with your demand for our Choose Haiti line of products”. www.blanketamerica.com  Blanket America really stood out to me and made me want to find out more about it.  I had never heard of this company before. 
I thought it was really cool that when I went on the site I seen that there was a “Haiti” line they offered to purchase.  Although there was only one item on the site, it was still cool to see them incorporate the place they are supporting in the line. 
Blanket America really cares about the needy and really does give back for every purchase you make.  They even outsourced to other companies to help out with the cause. “In December 2011, Blanket America teamed up with Gap to continue their mission of donating blankets to those in need.” www.blanketamericablog.com The company shows me that just because you become successful with your own business doesn’t mean you have to be selfish with your profit.  You can put you profit to use and help those less fortunate.

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